Almost halfway through 2021 – wow time goes by fast! Everyone has heard by now of digital marketing, many have started to realize its importance, but few can say with confidence that they know exactly what it is. The ambiguity around this subject stems from the discordance between the definitions online and the actual job responsibilities of a digital marketer. For those of you who have studied digital marketing at an academic level, or at least have tried to figure out what it is from Google, you have probably come across definitions like “the application of digital technologies that form channels to market and achieve corporate goals through meeting and exceeding customer needs better than the competition”…